US Olympic luger Christian Niccum has attacked a Canadian ad which mocks his sport for being ‘a little bit gay’.

Niccum told Reuters: “It’s a gross misrepresentation of everything. All of it seems like a lie to me.”

“I don’t think it’s fair for people that do have same sex attraction that they are using sport to promote their lifestyle.

“Kids don’t think that way and now they’re having commercials and promoting that this is the way sports are. I just think it’s too bad.

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